by Madelein Peña

Over the past few years, smartphones have become an essential part of people’s lives. We not only text or call from our phones, but browse the web too. The number of website visits on mobile devices, such as smartphones and tablets, has increased exponentially, according to a comScore report, and other studies. Since they have different screen sizes, Responsive Web Design is a necessity.

Desktop design does not work correctly on different devices, so it does not offer a satisfactory mobile experience. (Be more personable… our clients for instance, have more visitors to their digital properties in mobile than desktop…)

Before continuing, it is essential to understand what Responsive Web Design is. It is an approach to web design that aims to adjust the content of a website to the screen of the device automatically. It can be applied to any website, even to e-commerce.

On Responsive Web Design, we learn that rows can change to columns and menus can become more accessible to manage with just a drop-down; that images can be smaller or shown for specific screens, and that sections can be adjusted just for a particular screen size. A relevant observation is that Responsive Web Design is not only for web. Email newsletters can now be coded to adjust both desktop and mobile mail apps.


Is Responsive Web Design worthy?

Smart work is the key to success. It requires effort and some magic to make a web suitable for the wide range of screen sizes, but at the end of the day after you see the results… It’s all worth it.

CMSs, after the increased use of mobile devices, have also adopted Responsive Web Design in themes that support it out-of-the-box. Every day more new devices are coming onto the market, and they feature a variety of screen sizes, but there are also tools and markups created to help us display fluid grids, images, etc.

Transition to mobile is a fact. Mobile devices overcame desktop devices as the commonplace to visit web pages. There comes the need to change the way we think and design. Mobile comes first, and designers need to start building progressively from there.

There are some elements that cannot be removed or changed, but you need to optimize as much as possible. It is important to avoid using Flash on websites. If you want to create special effects, use HTML5 instead. Devices like tablets and smartphones can host limited content, unlike a website. In fact, such elements tend to be hidden or collapsed through basic CSS rules.

At Virtually Present, we know all about Responsive Web Design, and we are more than willing to help you. Let us work together on a beautiful website that can be viewed on any device your audience prefers. You are just a mail away from success. Contact us at and let us be part of your future.

Madelein Peña

Latest posts by Madelein Peña (see all)

twitter google+ Virtually Present

FREE Consultation - Contact Us