The Ad World Conference 2021, also known as the “World’s Largest Online Advertising Event,” brought together digital marketing experts to discuss the most relevant topics in the industry in a 3-day conference. The VP team participated in the conference and had the opportunity to update their perspective after hearing experts on different trends in the digital world. The talks were divided into the following categories:
- The Future of Advertising
- SEO/SEM
- Media Buying
- Lead Generation
- Influencer Marketing
- Ecommerce/D2C
- Design For Growth
- Conversion Optimization
- Content Marketing
- Affiliate Marketing
- Advertising Agencies
- Advertising 101
Each participant had the opportunity to adjust their schedule for the live talks and then watch the next lectures in streaming.
#AdWorld2021 is a Netflix for marketers.
— Jure (@splet4u) May 4, 2021
On this occasion, speakers shared their best strategies to take advantage of the resources of the digital world and gave their opinions on the future of the industry. Many commented on the role of artificial intelligence in the world and its integration into different aspects of marketing.
The event helped us understand the most relevant trends of 2021, including the use of artificial intelligence, video marketing strategies, and segmentation by psychometric factors over demographics.
Inside Seth Godin’s Mind: Marketing, Human Behavior and How to Impact Change
Seth Godin is an influential marketing expert globally and the creator of one of the most read blogs globally, Seth’s Blog. There, he publishes numerous contributions related to the digital world. During his talk, participants gained a unique perspective on what the future holds for marketers and how to position themselves for maximum advantage. One of the ways proposed to determine the impact of a brand is the question, “Will your audience miss you if you are gone?”.
He also left a message for all professionals dealing with imposter syndrome, “take small steps and keep sharing your work. A good marketer is built from experience; the more copies you write or, the more strategies you develop, the more experience you will gain to enhance your work.”
He highlighted the importance for brands to be memorable and have a specific audience to target with stories they want to hear. Currently, we must look for the target audience who is best related to what we want to offer; wanting to reach everyone is losing the opportunity to personalize the message of brands. Storytelling continues to be an important element to connect with audiences in an honest and real way.
The future of marketing is resilience and adaptability
The way we approach audiences and the technology that enables us to reach people worldwide are evolving. The only way to make marketing closer and more effective is to understand what users need and keep up with the advances in technology.
At Virtually Present, we care about keeping up to date and sustaining real connections between our brands and their audiences. Our VP team participated in the Ad World Conference 2021 to get in touch with experts leading the digital industry and understand the perspective of brands like Facebook, Tik Tok and Clubhouse in this age of accelerated digital transformation.
The discoveries and learnings from the Ad World Conference 2021 will allow us to find new ways to help our brands to achieve their goals. Great things are coming! We will continue improving all our clients’ strategies to deliver the best results.
